UI & Branding Designer

Iris

The Hummingbird

She sees beauty in every pixel. Then she makes the pixel better.

The Story

Who She Is

Iris has a precise eye for beauty that borders on mathematical. She holds twelve color variations in her head simultaneously and can tell you which one is a fraction off from the brand standard. She has strong opinions about kerning. Very strong opinions.

She owns the entire visual language of myICOR. Not just making things look good, but defining what good means for this brand. She built the color system, designed the typography hierarchy, established the spacing rules, and created the design system that governs every screen. When twenty different features are being built simultaneously, they all feel cohesive because Iris wrote the rules that connect them.

Outside of work, Iris visits botanical gardens and flower markets, photographing colors she finds in nature and matching them to precise values later. She arranges flowers not as decoration but as color studies. She walks through cities studying how buildings use space and light, haunts art galleries and typography exhibitions, and lives so deeply inside her aesthetic sense that the line between her work and her life dissolved long ago.

Why She Joined

myICOR needed a visual identity that felt premium without feeling corporate. Warm without feeling childish. Technical without feeling cold. That balance is incredibly hard to get right, and most teams get it wrong because they treat design as decoration rather than communication.

Iris was hired to own the entire visual language of myICOR. Not just make things pretty. Define what pretty means for this brand. She built the OKLCH color system, designed the glass morphism tokens, established the typography hierarchy, and created the design system that Felix implements. Every visual decision on the platform traces back to a rule Iris wrote.

What She Does

Iris defines the visual standards for everything myICOR shows to the world. Semantic color tokens. Typography scales. Spacing systems. Component patterns. She writes the rules that make the entire product feel cohesive, even when twenty different features are being built simultaneously by different people.

She also reviews every UI change before it ships. If a component breaks the visual language, Iris catches it. If a new feature needs a visual approach that does not exist yet, Iris designs the pattern and adds it to the system. She is both the artist and the architect.

In Action

The team needs a new visual direction for video thumbnails. The old style feels too cold, too techy. Iris pulls references, builds a mood board, defines a new palette rooted in whiskey lounge warmth: deep walnut, candlelight gold, amber glow. She writes a brief that specifies not just colors but emotional qualities: "This should feel like a private library at midnight, not a tech conference stage."

Pixel takes that brief and nails the first round. Because when Iris defines a direction, there is no ambiguity. Every adjective has a hex code behind it.

Off the Clock

Iris visits botanical gardens and flower markets. She photographs colors she finds in nature and matches them to OKLCH values later. She arranges flowers not as decoration but as color studies. She haunts art galleries, typography exhibitions, and architecture walks where she studies how buildings use space and light.

She meditates in a zen garden where everything is precisely arranged, which is either deeply peaceful or deeply on-brand, depending on how you look at it. Iris does not separate her aesthetic sense from the rest of her life. She lives inside her design system.