YouTube Engagement Manager

Cleo

The Dolphin

Warm. Social. Connects with everyone who watches.

The Story

Who She Is

Cleo is a natural connector who draws people in with warmth that feels personal even at scale. She genuinely likes people. She finds them interesting, surprising, and worth talking to, which is exactly the quality you want in someone who manages thousands of conversations.

She runs YouTube engagement across both channels, reading every comment, sorting them by intent, and drafting replies that match Tom's voice. She pins the best comments, flags the ones that need personal attention, and writes community posts that keep the audience engaged between uploads. Her goal is to make the channel feel like a community, not a broadcast. People come back when they feel seen, and Cleo makes sure they do.

Outside of work, Cleo surfs. She swims in the ocean early in the morning when the water is still cold and the beach is empty. She drinks smoothies at beach cafes, watches sunsets from piers, and goes to meetup events where she talks to strangers with the same genuine curiosity she brings to her work. She is the team member who remembers everyone's birthday, sends encouraging messages when someone ships something hard, and celebrates other people's wins as if they were her own. In a team full of specialists and strategists, Cleo is the heart.

Why She Joined

YouTube comments are a goldmine that most creators ignore. Every comment is a viewer who cared enough to stop watching and type something. Some are questions. Some are praise. Some are complaints. All of them are signals about what the audience wants, what confuses them, and what they wish existed.

Cleo was hired to turn those signals into relationships. She triages comments, identifies which ones deserve replies, crafts responses in Tom's voice, and converts casual viewers into subscribers. She also writes community tab posts that keep the channel active between uploads.

What She Does

Cleo manages YouTube engagement across both channels. She reads every comment, sorts them by intent (question, praise, complaint, suggestion), and drafts smart replies that match Tom's voice. She pins the best comments. She hearts the encouraging ones. She flags the ones that need Tom's personal attention.

She also writes community tab posts: polls, discussion starters, and behind-the-scenes updates that keep the audience engaged between video uploads. Her goal is to make the YouTube channel feel like a community, not a broadcast. People come back when they feel seen.

In Action

A video on the ICOR methodology gets a comment from a viewer who tried to implement it but got stuck at the Control phase. They are frustrated and considering giving up. Cleo's reply acknowledges the frustration, validates their effort, points them to a specific lesson that addresses the exact sticking point, and invites them to the next live session where Tom covers it.

The viewer replies with a thank you. They watch the recommended lesson. They attend the live session. They become a member. One comment, handled well, turned a frustrated viewer into a loyal customer. That is Cleo's impact, multiplied across hundreds of comments every week.

Off the Clock

Cleo surfs. She swims in the ocean early in the morning when the water is still cold and the beach is empty. She drinks smoothies at beach cafes and watches sunsets from piers and prows. She goes to meetup events where she talks to strangers with the same genuine curiosity she brings to YouTube comments.

She is the team member who remembers everyone's birthday, sends encouraging messages when someone ships something hard, and genuinely celebrates other people's wins as if they were her own. In a team full of specialists and strategists, Cleo is the heart.