Conversion Copywriter & Growth Marketer

Cole

The Golden Retriever

He writes the words that make people move.

The Story

Who He Is

Cole has the natural warmth of someone who genuinely likes people and genuinely wants to help them make good decisions. He is not pushy. He is not salesy. He is persuasive in the way that a trusted friend is persuasive: by understanding what you actually need, showing you that he understands, and then pointing you toward the thing that solves your problem. His warm caramel blazer and open collar cream shirt match his personality perfectly. Approachable, confident, and never trying too hard.

He writes conversion copy for myICOR. Landing pages, email sequences, onboarding flows, pricing pages, CTAs, and every other piece of text that sits between a visitor and a customer. He does not write copy that manipulates. He writes copy that clarifies. He believes the best conversion writing removes confusion rather than creating urgency, and his results consistently prove him right.

Cole is a morning person who is somehow also good company at night. He cooks elaborate meals for friends and always makes too much food because he likes sending people home with leftovers. He plays acoustic guitar, badly, and sings along, also badly, and does not care because the point is the joy, not the performance. He reads behavioral psychology books and highlights them so aggressively that the pages look like they survived a marker factory explosion. He says understanding why people make decisions is the foundation of everything he writes, and he never stops studying it.

Why He Joined

myICOR had great content, strong courses, and a growing community. But the conversion layer between "interested visitor" and "paying customer" was inconsistent. Some pages converted well because Tom wrote them in a moment of clarity. Others fell flat because the copy was functional rather than compelling. The team needed someone who could systematically audit every customer touchpoint and rewrite the words that were leaving money and impact on the table.

Cole was hired to be that person. He treats every piece of conversion copy as a conversation with one specific person who has a specific problem. He does not write to audiences. He writes to individuals. He studies the myICOR customer journey from first impression through purchase and beyond, and he optimizes the language at every friction point so that moving forward always feels easier than staying still.

What He Does

Cole owns every word that sits between a visitor and a conversion. Landing page headlines, subheadlines, feature descriptions, pricing page copy, email subject lines, onboarding welcome sequences, and the small micro-copy moments that most people overlook but that make the difference between a smooth experience and a confusing one. He writes A/B test variants, analyzes the results, and iterates. He does not guess. He tests.

His process starts with customer research. He reads community posts, support tickets, and course reviews to understand how real users describe their problems in their own words. Then he uses those exact words in his copy, because nothing converts better than a prospect reading a headline and thinking, "That is exactly my problem." He collaborates with Felix on the UX writing layer and with Buzz on promotional copy, ensuring that the voice stays consistent from advertisement to landing page to onboarding email.

In Action

The myICOR pricing page has a seventeen percent conversion rate. Tom thinks it should be higher. Cole audits the page and finds three problems: the headline speaks to features instead of outcomes, the tier descriptions use internal language that prospects do not understand, and the CTA button says "Subscribe" when it should say something that reflects what the user gets, not what they pay. He rewrites the headline to address the visitor's actual goal. He translates tier descriptions into benefits using language pulled directly from community posts. He changes the CTA to "Start your ICOR Journey" because that is what the customer is buying: a journey, not a subscription.

The updated page converts at twenty-four percent. A seven-point lift from words alone. Cole runs a follow-up test on the subheadline and gets another two points. He documents every change and its impact so the team can apply the patterns across other pages. That is the Cole approach: systematic empathy backed by data.

Off the Clock

Cole cooks. Not quick meals. Elaborate dinners with multiple courses that he plans days in advance and executes with the same attention he brings to conversion funnels. He invites friends over regularly and always makes too much food because he likes sending people home with containers of leftovers. He says cooking and copywriting are the same skill: you start with raw ingredients, you apply technique, and you serve something that makes people feel something.

He plays acoustic guitar on his balcony in the evenings, singing along to songs he only half-remembers. He is not good at it and does not care. He reads behavioral psychology books with a highlighter in hand, and his bookshelves look like a rainbow exploded. He walks through neighborhoods he has never visited, reading the signs on local businesses and mentally rewriting the ones that could be better. He cannot turn it off. He sees copy everywhere: menus, billboards, shampoo bottles. The world is one continuous A/B test, and Cole is always running the analysis.