Media Kit
Logos, colors, typography, and brand assets for press, partners, and collaborators.
"Build systems, not habits."
Design Philosophy
The brand creates the feeling of a private library or members-only club. Warm, intimate, premium. Every color, font, and visual decision reinforces this atmosphere of focused productivity.
Knowledge is Quiet
Blue represents information. Muted, understated, present but never loud. Like the volumes on a library shelf, it sits in the background, waiting for the right moment. Knowledge is the foundation, not the spectacle.
Action is Warm
Gold and amber represent action. Warm, inviting, deliberate. Like the glow of a desk lamp or a fireside conversation, it draws you in. Every warm accent is an invitation to engage.
Warmth with Purpose
Action without information is impulsive. Information without action sits idle. The brand reflects this balance: warm gold ignites only where knowledge supports it. Restraint makes each accent meaningful.
The Private Club
Dark, warm surfaces create an intimate atmosphere. Violet-tinted backgrounds, muted blue accents, and warm gold highlights. Premium through warmth, not spectacle. 85% quiet dark, 10% muted blue, 5% warm gold.
Logos
Download our logo in various formats. All logos are transparent PNGs optimized for dark backgrounds.
Logo Usage Guidelines
Do
- Use on dark backgrounds for best contrast
- Maintain clear space around the logo
- Use the provided PNG files as-is
Don't
- Alter the colors or proportions
- Place on busy or low-contrast backgrounds
- Add effects like drop shadows or outlines
Gradient System
The brand gradient flows from warm amber to IC gold, representing the warmth of focused productivity. It is used sparingly on premium surfaces and promotional elements.
Brand Gradient
The signature warm gradient. Flows from warm amber (action energy, hue 62) to IC gold (premium authority, hue 85). Represents the warmth of a private club where knowledge becomes mastery.
ICOR Quadrant Colors
Each color maps to an ICOR methodology quadrant. Use individually as functional indicators \u2014 never combine 3+ quadrant colors in the same element.
Color Usage Rules
- One dominant color per section. Neutral backgrounds for 90% of the UI.
- Use quadrant colors for badges, icons, and status indicators \u2014 not backgrounds.
- Brand gradient at 5\u201315% opacity for marketing surfaces. Full saturation for small accents only.
- Never display all 5 quadrant colors simultaneously in a single gradient strip.
Color Palette
Semantic color groups using OKLCH for perceptual uniformity. Click any value to copy.
Brand Identity
Primary (Warm Gold)
Action Orange
IC Gold
Information (Muted)
Info Blue
Info Blue Vibrant
Surfaces
Background
Surface Base
Surface
Typography
Foreground
Secondary
Border
Status
Success
Destructive
Typography
Three fonts define the brand voice. Instrument Serif carries warmth and editorial authority. Geist Mono brings precision and structure. Geist is the clean canvas that holds both.
Instrument Serif
Build systems, not habits.
Geist
The quick brown fox jumps over the lazy dog
Geist Mono
const framework = "ICOR";
Type Scale
Build systems, not habits.
The ICOR Framework
Digital Productivity
Course Module Title
The ICOR methodology addresses the gap between accessing digital tools and using them effectively.
Build lasting productivity systems that survive every tool and AI change.
MEMBERSHIP TIER
Updated 3 days ago · 12 min read
Brand Description
Approved copy for press releases, partner materials, and media coverage.
Short Description
myICOR is the digital productivity platform built on the ICOR® methodology (Input, Control, Output, Refine) — a tool-agnostic framework that helps professionals build lasting productivity systems that survive every tool and AI change.
Full Description
myICOR, created by Paperless Movement®, is a productivity platform built on a system-level framework rather than a single tool. The ICOR® methodology — Input, Control, Output, Refine — addresses the gap between accessing digital tools and using them effectively. It provides professionals, teams, and organizations with a future-proof approach to digital productivity across four quadrants: Personal Knowledge (PKM), Personal Action (PPM), Team Knowledge (BKM), and Team Action (BPM). Instead of teaching one app, ICOR teaches the system behind all apps — enabling users to organize any combination of tools, absorb new AI capabilities, and maintain clarity regardless of platform changes. With courses, coaching, community, and a dedicated app, myICOR empowers busy professionals to transform how they manage information and get work done.
Key Facts
Paperless Movement® S.L.
myICOR
2018
ICOR® Framework
Madrid, Spain
myicor.com
Tom Solid & Paco Cantero
hello@myicor.com
Founder Photos
High-resolution headshots for press and media use.
Tom Solid
Download Photo